A Capsule Closet: Simplify Your Style – Curate Your Perfect Capsule Wardrobe

At Capsule Closet, our mission is simple: to empower you to simplify your style and build a perfectly curated capsule wardrobe that makes getting dressed effortless and enjoyable. We believe that great style is not about having a closet overflowing with clothes, but about having a carefully selected collection of versatile pieces that work together seamlessly and reflect your personal aesthetic. Whether you’re new to capsule wardrobes or looking to refine your existing one, Capsule Closet will guide you through the “why” of minimalist style and the “how-to” create a capsule wardrobe that truly works for you.

Our Story

Capsule Closet is the passion project of Ava Chen, a minimalist style advocate who believes in the power of a curated wardrobe to simplify life and enhance personal style. Ava’s own journey to capsule wardrobes, combined with her passion for sharing practical style advice, led her to create Capsule Closet as a dedicated resource for those seeking a more streamlined and stylish approach to fashion.

Ava brings her expertise in minimalist style and a focus on timeless, versatile pieces to Capsule Closet. She infuses her understanding of wardrobe planning and a knack for creating cohesive outfits from a limited number of items into every capsule guide and outfit inspiration post. Having personally built and refined numerous capsule wardrobes, Ava focuses on providing actionable tips and realistic examples that help you create a capsule closet that fits your lifestyle, body type, and personal style.

Why we started Capsule Closet

Unlike many fashion blogs focused on trends and shopping hauls, Capsule Closet is dedicated to the concept of minimalist wardrobes and intentional style. Yes, you’ll find curated capsule wardrobe examples and product recommendations, but you’ll also learn the why behind the capsule wardrobe philosophy. Why does a capsule wardrobe simplify your life? How do you choose versatile pieces? When is it time to declutter your closet? And how can building a capsule wardrobe enhance your personal style and confidence? By mastering these elements, you’ll unlock the freedom and ease of a perfectly curated capsule closet with a Capsule Closet.

We celebrate the beauty of simplicity, intentionality, and a streamlined approach to style. Capsule Closet isn’t about sacrificing style for minimalism; it’s about creating a wardrobe that is both stylish and functional, reflecting your personal aesthetic while simplifying your daily routine. That’s why Capsule Closet encourages you to embrace minimalism, curate thoughtfully, and above all, enjoy the ease and confidence of getting dressed from your perfectly curated capsule closet.

Sofia Savellini – Cofounder

Newark, NJ

Mei Ling – Cofounder

San Francisco, CA

Claire Bennett – Editor in Chief

San Francisco, CA

Ethan Calderon – Chief Content Officer

Concord, NH

Margaret “Maggie” Hayes – Senior Recipe Officer

Concord, NH

Liam Carter – VP, Engineering

Atlanta, GA

Harper Monroe – Lifestyle Editor

Miami, FL

Page Wang – Staff Writer

Manhattan, NY

Sophie Chen – Editorial Assistant

Denver, CO

Noah Kim – Editorial Assistant

Austin, TX

Ava Reynolds – Staff Photographer

Tucson, AZ